Forcing Your Customers To Talk To A Computer Says Everything About Your Hatred For People

Forcing Your Customers To Talk To A Computer Says Everything About Your Hatred For People

OK, I’m all for answering machines, especially for small businesses. I use one. I even have a virtual receptionist available to me with my Ooma Office Phone Service any time I decide to take advantage of it. Right now, I just have my office number ring on my cell phone simultaneously so I never miss a call. If I don’t know who’s calling, or I’m too busy to answer, or the call is coming too far outside my normal business hours, I let it go to Voicemail.

And even then, if I decide to use it, the system allows me to configure voice prompts simply by typing the content into a text box. What I type is what the Virtual Assistant says. So I can say “Thanks for calling AppDataWorks. Press 1 for Sales. Press 2 for Support.” and so on. I think that’s appropriate for a very small business like mine. I could hire a “live virtual receptionist” to answer my calls and give a human touch to that contact, and I may do that down the road if my phone starts ringing enough. But for right now, even a highly configurable robo-voice prompting callers to the correct line would be fine.

In fact, it should be fine for any size business. Do you hear me Sears? Bank of America? Verizon? (more…)

The Cancer of Cheap

The Cancer of Cheap

This article is written by me and first posted on LinkedIn at this URL:
https://www.linkedin.com/pulse/article/20141017214642-99052643-the-cancer-of-cheap

I mostly always write on my AppDataWorks Blog and my JerryBoutotMusic Blog, and then one day I got the idea that I should try writing here and see what happens. So I did an experiment: I did one post that was totally 100% antagonistic – Facebook Stole My Money and I want It Back – and one that was extremely positive and uplifting – Gratitude: Say it with me: I am grateful for my seemingly impossible workload – written and posted 2 days apart back in July (2014). I did this to test and prove the well known marketing edict that basically says that if you want it to go viral, it has to have elements of outrage and elicit emotion. People share stuff for a couple of reasons: first and foremost (more…)

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